Read e-book online Agile Product Development: How to Design Innovative Products PDF

By Tathagat Varma

ISBN-10: 1484210670

ISBN-13: 9781484210673

ISBN-10: 1484210689

ISBN-13: 9781484210680

Shows you what it takes to increase items that blow your clients away―and take industry percentage out of your opponents. This booklet will clarify how the foundations in the back of agile product improvement support designers, builders, architects, and product managers create remarkable items; and the way to appear past a glittery consumer interface to construct a superb product. most significantly, this ebook provide you with a shared framework to your product improvement group to collaborate effectively.

Product improvement includes a number of key activities―including ideation, discovery, layout, improvement, and delivery―and but too many businesses and innovators concentrate on quite a few of them a lot to the detriment of the product’s good fortune on the market. accordingly we nonetheless proceed to determine excessive failure charges in new product improvement, be it inside of firms or startups. regrettably, or quite thankfully, those mess ups are principally avoidable.

In the final fifteen years, advances in agile software program improvement, lean product improvement, human-centered layout, layout pondering, lean startups and product supply have helped enhance person points of product improvement. although, now not adequate assistance has been on hand to combine them within the context of the product improvement lifestyles cycle.

Until now. Product developer extraordinaire Tathagat Varma in Agile Product improvement integrates person wisdom parts right into a fiel

d guide for product builders. equipped within the manner an concept germinates, sprouts, and grows, the publication synthesizes the physique of information in a realistic manner that's extra ordinary to the complete product production method instead of from person practices that represent it.

In today’s hyper-innovative international, being first to the marketplace, or offering feature-loaded items, or perhaps providing the most recent expertise doesn’t warrantly good fortune anymore. yes, these parts are all wanted within the correct measures, yet they don't seem to be adequate through themselves. And getting it correct couldn’t be extra vital: construction items that carry impressive consumer stories is the head problem dealing with companies at the present time, particularly in a post-Apple global the place person event and layout has been increased to a cult status. 

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We basically gave him a lowdown of what we had in mind, and he said he would come back with a design in a couple of weeks. When he shared his designs, we liked some aspects but didn’t like others. We asked the architect to make changes that we wanted—not that he wanted. The conversations weren’t always easy, and finally getting to something that we could all agree upon took more than a dozen iterations and perhaps an entire quarter. Why is it that once we create something, we fall in love with our creation and don’t like any changes to it, even if that happens to come from our customers who are paying for it and are the ones who are actually going to use it?

Can you guess how many new, bold, and creative ideas are likely to come out of such a meeting? While this might seem straight out of Dilbert comics, an average meeting does suffer from many of these dysfunctions, and, as a result, the quality of output is often suboptimal. In 1939, Alex Osborne, an ad executive, was grappling with improving the quality of ideas. In a typical group setting when new ideas are being generated, various factors are at play, including group pressure, organizational politics, people’s shyness to share a seemingly dumb idea, or uncertainty if the organization would have appetite for a radical idea.

1980s: Tom Gilb’s Evo Project Management takes off. –– 1990: Peter DeGrace and Leslie Hulet Stahl publish Wicked Problems, Righteous Solutions, which introduces the concept of Scrum in software development based on “The New New Product Development Game”. –– 1991: Sashimi Overlapping Waterfall Model is introduced. –– 1992: Crystal family of methodologies is embraced. –– 1994: DSDM is released. –– 1995: Jeff Sutherland and Ken Schwaber propose Scrum. –– 1996: Rational Unified Process framework debuted.

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Agile Product Development: How to Design Innovative Products That Create Customer Value by Tathagat Varma


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